Booba: Rap Music in France
While Jay-Z, 50 Cent and Kanye West are dominating the global pop charts with an eclectic mix of rap, hip hop and R&B, one guy is holding his own ground in France and throughout French speaking communities around the world.
Booba is a French rapper from Paris who is shaking up the French music business with his own style of urban and gangster rap. His music has been largely influenced by East coast rappers in the U.S., including Notorious B.I.G, Wu-Tang and Mobb Deep.
Booba has sold over 1 million albums, which dwarf in comparison to Jay-Z’s 50 million albums, but considering his target audience of French speaking fans Booba is no shrinking violin. His concerts sell out within hours and fans immediately snatch-up new releases from his clothing line entitled “Unkut” that he created in 2004.
Since 2002, Booba has released five solo albums of which “Ouest Side” has been his most successful. His fifth album, released in late 2010, is called “Lunatic” the same name as the group he started with his friend Ali at the beginning of his music career in 1994. Ever the jet-setter, Booba does his song writing and recording in the sundrenched city of Miami.
The 34 years old Booba, whose original name is Elie Yaffa, is half Senegalese on his father’s side and half French Moroccan on his mother’s side, but fully born and raised in and around Paris.
In France’s popular culture, the name Booba is synonymous with cool and urban hip-hop style, but Booba’s rise to the higher echelons of the rap industry has not been met without ruffling some feathers. He has been in constant feuds with other leading rappers like Sinik, Rohff and Alpha 5.20. We all know that you cannot make a fresh omelet without breaking some eggs.
Catch Booba in concert throughout the fall and winter season. CLICK HERE to see his website for more information.